About the book
Better Than Real Life. Reveals what is known to only a handful of tech elite: how Silicon Valley uses its secret science of persuasive design to shift childhood from the real world into their for-profit virtual domains of social media, video games, and online videos. The technical details of persuasive design are quite complex and remain hidden behind industry facades. Yet the essence of this science is actually painfully transparent in its exploitation of kids’ developmental vulnerabilities: create consumer technologies that children and teens experience as better than real life.
Of course, social media, video games, online videos, another “child-friendly” consumer technologies are not more healthful to kids than the essential real-world activities that they displace. But the science is so powerful that it is able to persuade children and teens, at a genetic level, that sitting sedentary on playtime screens is better than running and playing, better than engaging with school, better than spending time with family.
In Better Than Real Life, child and adolescent psychologist Richard Freed shows that when children and teens live out their lives in Silicon Valley’s virtual world, two harmful effects occur: displacement of essential real-world activities and exposure to unhealthy content. This combination is increasing the risk that youth will suffer from any of a wide spectrum of problems, including epidemic levels of obesity, depression, suicidality, self-injury, body-image disturbance and eating disorders, academic struggles or failure, and video game addiction.
Who’s protecting the kids? As a parent, an educator, a health-care provider, or other person involved in raising children, why aren’t you being informed about the risks that Silicon Valley’s persuasively designed consumer technologies pose to youth? Why has the industry been able to steal kids’ childhood with little to no resistance? Freed reveals that the leading “health-based” institutions claiming to protect kids from unhealthy technology are actually aligned with industry, often financially, and essentially act as promotional bodies for consumer tech products.
Freed uncovers a dangerous double standard: a very small group of tech-involved parents are making fundamentally different choices about how their own kids use technology as compared to what their organizations preach is beneficial for other kids. The result is a shameful example of a small privileged group of parents being able to provide their kids a science-based childhood while the remainder of kids are pushed toward a screen-centered existence. This is wrong. Science-based parenting must be made available to all families. That is the intention of Better Than Real Life. Freed describes crucial actions to shield young people from persuasively designed screens. He also encourages parents and other youth caregivers to join together to fight for the low-screen, human- and activity-focused lives science says our kids need.
Featured in
Emily Steele works with top publications providing a unique tone and perspective on politics and current events